What Is An Investment Property Strategy?

An investment property strategy is the specific method or approach you use to buy, hold, build, or sell real estate for financial return. It shapes:

• The kind of property you buy.
• How you finance it
• What you do with it once you own it
• How and when you plan to profit

Your strategy is your compass—so choosing the right one matters.

What You’ll Learn in This Blog Series

Each blog in this series takes a deep dive into a different Investment Property Strategy and answers the same essential questions to help you compare apples with apples.

For every strategy, you’ll get:

• A clear explanation of how it works.
• Data on how common or risky it is in Australia (where available)
• Typical investment amounts or finance structures used.
•  The advantages and disadvantages
•  The type of investor this strategy suits (personality, risk profile, lifestyle)

And to go even further, we’ll share:

• Common mistakes people make with this strategy.
• When to use it in the property market cycle and some suburb statistics to watch for.
• Tools or resources you’ll need.
•  How it fits in a long-term portfolio plan

Breaking Down Investment Property Strategies: From Beginner to Advanced

Core Investment Property Strategies for Beginners

Ideal for beginners or investors looking to build a solid foundation.

These are the strategies that help you develop confidence, grow equity, and learn the ropes of research, feasibility, and market analysis.

• Buy and Hold
• BRRRR Strategy
• Fix and Flip
• Subdivide and Sell
• Knockdown Rebuild
• Rentvesting
• House Hacking

Advanced Property Strategies for Experienced Investors

For experienced investors or those with higher capital, time, or risk tolerance.

These strategies often require professional support and a solid grasp of development and finance.

• Small-Scale Development
• Land Banking (Greenfield or Infill)
• Subdivide + Build / Develop and Hold
• Build-to-Sell (Spec Builds)

Residential Yield-Boosting Property Strategies

Designed to increase rental returns or maximise income streams from a specific property.

Great for those who want to squeeze more performance from the same property footprint.

• Dual Occupancy / Dual Key Properties
• Room-by-Room Rental
• Student Accommodation
• NDIS (SDA) Property
• Short-Term Rentals / Airbnb
• Boarding Houses / Co-Living

Creative & Alternative Investment Property Strategies

For investors who think outside the box—or want to get started with less upfront capital.

These strategies may rely on partnerships, contracts, or clever use of terms rather than traditional bank finance.

• Lease Options / Rent-to-Own
• Joint Ventures
• Vendor Finance
• Rent-to-Rent (Subleasing)
• Relocatable Homes / Transportable Housing
• Tiny Homes / Eco-Villages

Commercial and Emerging Property Strategies

More complex or non-residential strategies requiring higher capital, knowledge and experience.

• Build-to-Sell (Spec Builds)
• Build-to-Rent
• Over 55s / Retirement Living
• Affordable Housing / NRAS
• Commercial Property
• Mixed-Use Developments

Managed Property Investment Strategies for Hands-Off Investors

Best for hands-off investors, high-net-worth individuals, or SMSF structures.

These strategies are explored further in our Property Ownership Structures Series

• Fractional Ownership
• Real Estate Investment Trusts (REITs)
• Tokenised Property Investment
• Managed Investment Trusts (MITs)
• Property Syndicates
• Bare Trust / Custodian Trusts via SMSF

Note: New strategies and niche options will be added to this list over time—so bookmark this blog and check back regularly!

How to Use This Series to Build Your Ideal Portfolio

Start by identifying your top 2–3 property goals:

• Are you aiming for fast profits or slow-and-steady growth?
• Do you want passive income or are you open to something hands-on?
• Do you have a low budget or strong equity to leverage?
• Pick the category that aligns with your current resources and goals.
• Dive into the individual strategy blogs to get detailed, honest insights.
• Use internal links to explore and compare other strategies.
• Bookmark this post — we’ll keep updating it as the property world evolves.

At the end of each blog, we’ll link back here so you can continue exploring other options—because the more you know, the smarter your next move will be.

Ready to Get Started??

🔗 Buy and Hold Strategy: Why the Fundamentals Still Matter for Property Investors

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