10 Key Benefits of Good Property Investment
If you’ve ever wondered what makes a good property investment, you’re not alone. Property is one of the most popular wealth-building strategies in Australia, yet only a small percentage of people ever go beyond their first property. In this guide, I’ll unpack the real statistics, the reasons why many people hesitate, and the benefits that make property such a powerful path to financial freedom.
This blog is perfect for those looking to understand the basics of what makes a good property investment before making an informed investment decision.
Table of Contents
What Defines a Good Property Investment: What You Should Demand
Identity of the criteria:
What really makes a good investment property and why, if property investing is so good for our wealth prospects, do more people not invest in property?
If the potential benefits of investing in property include:
a) a vehicle in which to build your wealth from
b) secure financial stability with regular incomes
c) capital growth – while you sleep
d) financial independence and lifestyle choice in the future,
Then why do so many people shy away from getting involved in the property investment world?
Related Posts: Real Estate Investment Analysis: 11 Key Steps for Successful Property Investing, Real Estate Market Analysis: The Complete Guide to Property Investment Metrics
Australia’s Property Investors: Surprising Stats That Affect You
According to the ATO and the ABS statistics on property investors, as of 2022, the population of Property-Buying aged people in Australia was about 17.81 million people. That’s people above the age of 25, as this is the most likely age from which you would start to invest in property. (Total population in Australia in 2022 was about 26 Million).
But only 12.4% of the population, that’s 2.2 million of those of an investing age, invest in property.
Let’s break down of these numbers even further. Of those 2.2 million investors, 71.48% of these people only own 1 investment property! One Property!? That’s over two thirds of the total number of property investors don’t get past their first property!
How many people own multiple properties vs one
Which income brackets are investing the most
Oddly enough, Property investors are spread across various income brackets. Most interestingly is the fact that the lowest tax bracket sees the most percentage of property investors.
High-Income Investors: Only a small percentage of investors have taxable incomes over $250,000.
Middle-Income Brackets: Around 20% of those in the $80,000-$90,000 income bracket are property investors.
Lower-Income Brackets: Around 40% of all property investors earn less than $50,000 annually.
There could be a correlation between the number of investors in the lower tax bracket due to a significant number of property investors being aged 55 and above – partly due to retirees who may have lower taxable incomes but still invest in property.
These statistics only get me asking more questions.
Why do people only invest in 1 Property and don’t go on to grow a portfolio.
How is it that the majority of investors are in the lower tax brackets?
And why are more people in the higher income brackets not investing in property?
From my conversations over the past 30 years and with interactions with thousands of clients, I suspect that the first property investors buy isn’t the experience or the results they need to grow their portfolio. The majority of investors get out of investing taking a loss. Most are uneducated and purchase a dud investment or they have been sold into a bad investment by spruikers. Once bitten, twice shy. And if they don’t get educated on how to buy the right property first off, they just don’t enter the property market again.
Others I’ve talked to hold a dud property for years and years, hoping it will right itself and become a good investment, all the while just loosing more and more money as the years go by.
Why Good Property Investment Feels Out of Reach for Many
High Entry Costs Block Many Good Property Investments
The initial cost of purchasing a property, including the deposit, stamp duty, and legal fees, can be a high barrier for many. This high barrier to entry means that even those who recognize the benefits of property investment may struggle to afford it.
Risk Perception Makes Good Property Investment Feel Risky
Property investment, like any investment, carries risks. These include market downturns, interest rate hikes, and tenant-related issues. The perceived complexity and potential for loss can discourage risk-averse individuals.
Financing Challenges Stop Good Property Investment Early
Securing a mortgage can be difficult, especially for first-time investors or those with less-than-ideal credit scores. The financial commitment of a mortgage can also deter those who are uncertain about their long-term financial stability.
Lack of Knowledge Turns Property Investment into Guesswork
Property investment requires a certain level of knowledge and expertise. Many people may feel overwhelmed by the research, market analysis, and ongoing management required to successfully invest in property. Without the right knowledge or professional guidance, they may avoid investing altogether.
Alternative Investments Compete with Property
Some people may prefer to invest in other asset classes, such as stocks, bonds, or managed funds, which they perceive as more accessible, liquid, or less risky.
Regulatory and Tax Complexity Discourages Investors
The complexity of property-related taxes, such as capital gains tax and land tax, along with varying regulations across different regions, can also discourage potential investors.
What is Property Investment?
Property Investment refers to the purchase, ownership, management, rental, and/or sale of real estate for the purpose of generating a positive return on investment. This return can be realized through a combination of capital gains (increased value of the property over time) and rental income (regular cash flow from tenants). Property investment is a method for individuals (and entities) to build wealth and achieve long-term financial goals.
What’s the Purpose of a Good Property Investment
The primary goal is to generate profit from moneys invested into real estate, either through:
- Capital Growth: The increase in the property’s value over time, which can be realized when the property is sold, or used to refinance and draw out the capital.
- Rental Income: Ongoing cash flow generated by leasing the property to tenants.
- A combination of both.
Types of Property Investment Opportunities
- Residential Properties: Includes houses, apartments, and units that are rented out to individuals or families.
- Commercial Properties: Designed for business activities that involve the selling of goods and services directly to consumers. Can include office buildings, retail spaces (like shopping centers and storefronts), hotels, restaurants, and healthcare.
- Industrial Property: Used for manufacturing, production, storage, and distribution of goods. These properties are usually not customer-facing and could include factories, warehouses, distribution centers, and research and development facilities.
- Mixed-Use Properties: A combination of residential and commercial spaces within the same property.
The Benefits of a Good Property Investment
Capital Growth: The Core of a Good Property Investment
Over time, property values tend to increase, providing investors with capital growth. This can be especially significant in areas with strong demand and limited supply. Historically, property has been a reliable asset class for long-term appreciation.
Rental Cash Flow from Good Property Investments
Owning rental properties can generate a steady stream of income through rent. This can be used to cover mortgage payments, property maintenance, and other expenses, often leaving the investor with a surplus (positive cash flow).
Leverage: Growing Wealth with Good Property Investment
Property allows investors to leverage their investment by using borrowed funds (mortgages). This means that with a smaller upfront capital investment, you can control a larger asset, magnifying your returns if the property increases in value.
Good Property Investment as a Hedge Against Inflation
Property is a tangible asset, and historically, property values and rents have kept pace with inflation. This makes property a good hedge against inflation, preserving the purchasing power of your money.
Control and Flexibility in Good Property Investment
Unlike stocks or bonds, property investors have more control over their investments. They can make decisions about property management, improvements, and leasing terms, allowing them to influence the performance of their investment.
Tax Advantages of a Good Property Investment
Property investors can benefit from various tax deductions, on costs. These deductions can significantly reduce the investor’s taxable income. In Australia, if the costs of owning and managing a property exceed the rental income, the investor can claim the loss against other income, reducing overall tax liability.
Portfolio Diversification Through Good Property Investment
Including property in an investment portfolio can reduce risk through diversification. Property values often move independently of other asset classes like stocks, which can help stabilize returns.
Value-Add Potential in Good Property Investments
Investors can increase the value of their property through renovations or development projects. Improving the property can lead to higher rental income and increased capital value.
Long-Term Wealth Building with Good Property Investment
As the property value increases and the mortgage is paid down, the investor’s equity in the property grows, contributing to long-term wealth accumulation.
Retirement Planning Backed by Good Property Investments
Many investors use property as a means to generate income during retirement. Once the mortgage is paid off, the rental income can serve as a steady income stream.
A good property investment doesn’t happen by luck — it happens when you understand the criteria, avoid the common roadblocks, and take advantage of the long-term benefits. Whether it’s cash flow, capital growth, or financial independence, property can create a future on your terms. The key is to get informed, stay strategic, and build your portfolio with purpose.
Stay tuned for the next part of this series What Makes a Good Property Investment: 7 Key Criteria Every Investor Should Know, where we’ll dive deeper into the specific key factors that make a good property investment truly successful.
Thinking about your next property move but not sure how to finance it?
Before you start comparing suburbs or scrolling listings, it is worth getting clear on the finance behind the strategy.
Because real estate isn’t just about what you buy — it’s about how you finance it.
Connect with us now for a free strategy session.
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Disclaimer
This blog contains my opinions and doesn’t reflect the opinions of any organizations I might suggest or be affiliated with. Any information provided on my blogs is accurate and true to the best of my knowledge, but there may be omissions, errors or mistakes. The information presented in this blog is for informational purposes only and shouldn’t be seen as any kind of advice, such as legal, tax, financial, emotional or other types of advice. I don’t know you, and I don’t know your own personal or business circumstances, so please don’t rely on any information in this blog and take it as personal or professional advice for you specifically. Always seek advice from your own professionals.
This website has ever changing content and can include conversations and comments from others. I reserve the right to change how I manage or run my blog and I may change the focus or content on my blogs at any time.




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